• The Essency EXR Product Line

    Household essentials shouldn’t be disposable — they should be built to last. That’s why Essency is built with advanced polymer materials that give it a lifespan of 30 years. Our modular design allows repair and replacement of parts so that if anything should go wrong, this powerful workhorse stays on the job where others have to be replaced. Quiet, efficient, and in for the long haul, Essency stays steps ahead of all your hot water needs.

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  • Essency EXR

    Essency EXR

    The EXR is an electric, high-demand water heater constructed from long-lasting, ecologically-sound materials, which delivers a combination of outstanding performance, long lifespan, and smart technology unmatched by traditional systems. Boasting an 80-gallon First Hour Rating in a 55-gallon footprint, the EXR delivers up to seven back-to-back showers. Built to be beautiful, because we believe even essentials can be part of a well-designed home.

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  • Essency EXR-D

    Essency EXR-D

    First, Essency brought you the EXR, an entirely new way to heat water. Now, Essency brings you the EXR-D. The EXR-D allows customers to enroll in Demand Response Programs from their local utility provider, allowing owners to save on energy and utility costs. The EXR-D is built with the same performance, footprint, and innovative features from our original EXR product.

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Pre-sales FAQ

It's a ground-up, complete redesign of the water heater as you know it today. Not a tankless, not a heat pump, and definitely not your typical storage water heater!

Mostly everything, but in a nutshell…

  • Made of polymers instead of steel, it’s not susceptible to rust & corrosion like a standard tank water heater.
  • Your typical tank water heaters are under constant pressure which puts stress on the tank causing expansion & contraction, leading to cracks and eventually a leak. Our storage tank is open to the atmosphere and not subject to internal pressure, which means no expansion & contraction, and thus a longer life.
  • In a standard water heater, for every 80 gallons of hot water used at your fixtures, 80 new gallons of cold water enter the water heater, bringing with it 80 new gallons of minerals, sediment, debris, etc…  Because of our unique primary/secondary heat exchange system, we don’t continuously bring in new water to the storage tank. Cleaner tank = longer life.

It very well could be, but that all depends… what do you want in a water heater?

  • A lot of hot water? Check.
  • A remarkably simple installation with little to no required infrastructure upgrades? Check.
  • Unsurpassed durability with a 20-year warranty to match? Check.

Sound appealing? You might be in the right place. Take a closer look & let us know.

Essency water heaters are available across the U.S., through a network of highly trained and well-equipped professionals called Pro League Members. This Elite Plumbers Club can walk you through the process, answer your questions, and help you upgrade your hot water system whenever you're ready.

Find the Pro League Member nearest you!

The EXR delivers a whopping FHR (First Hour Rating) of 80 gallons! Weighing in at just 100 pounds and requiring virtually no infrastructure reconfiguration, it is a plumber's dream to install with the Essency Pro App making every installation a snap. Homeowners love the MyEssency App which allows them remote control of their water heater's advanced functions like Booster Power, Vacation Mode and Power Saver.

Essency has numerous advantages over tankless water heaters. Because the EXR is electric—while tankless are mainly gas—it’s much easier to install. In terms of performance, Essency delivers hot water at flow rates comparable to best-in-class 230,000 BTU gas tankless models. That means it delivers enough hot water for 7 back-to-back showers. Although we are flow-activated like a tankless, you should not expect a completely endless supply of hot water. Think of the EXR as an 80-gallon water heater, upgradeable to a 100-gallon equivalent in “Heat + Mode”.

No. Unlike heat pump and hybrid water heaters, the EXR does not use a heat pump. Instead, it uses 2 heating elements to heat static “service” water in an internal tank, which acts as an energy source - similar to a battery. This energy is then transferred to your fresh domestic water using a stainless steel, flat plate heat exchanger. Not to be confused with a tankless water heater, we call it an “On-Demand Tank Water Heater” – the world’s first! “On Demand” because it is flow-activated like a tankless unit.

Although no water heaters provide truly instant hot water, near instant hot water can be accomplished with a recirculation system. Ask your Pro League Member today how this can be done with the EXR and your existing plumbing system.

Nope. Never. Because the Essency tank is made of advanced polymers, there’s no risk of corrosion, so it doesn’t need an anode rod. (Unlike old-fashioned steel tanks). This also makes the EXR ideal for homes on well water or other municipal water supplies that suffer from rotten egg smells due to bacteria combined with certain magnesium anode rods.

The EXR is a professional product sold through professional wholesale plumbing distribution channels. If you are not a qualified plumber, we strongly recommend that you contact a licensed professional who has been trained to install the water heater in accordance with our instructions in the installation & operation manual.